ROI Frameworks and Realistic Expectations
The marketing says 10x. The reality is more nuanced. Here’s how to think about returns—and set expectations that survive contact with reality.
The productivity claim landscape
Section titled “The productivity claim landscape”Vendors claim:
- “10x developer productivity”
- “Replace half your engineering team”
- “Ship in days what used to take months”
Research shows:
- 10-30% improvement in task completion time
- Higher satisfaction among developers
- Significant variation by task type and individual
The gap between claims and evidence is worth understanding.
Where gains actually come from
Section titled “Where gains actually come from”Direct productivity
Section titled “Direct productivity”Time savings on specific tasks:
- Boilerplate generation: 50-80% faster
- Test writing: 30-50% faster
- Documentation: 40-60% faster
- Bug fixes with clear repro: 20-40% faster
Complex implementation: Minimal measurable improvement, sometimes negative (time spent prompting > time saved).
Indirect benefits
Section titled “Indirect benefits”Capability expansion: Engineers tackle tasks they wouldn’t have attempted.
Onboarding acceleration: New hires reach productivity faster with agent assistance.
Knowledge democratization: Junior developers access expertise embedded in AI training.
Developer satisfaction: People often prefer agent-assisted work (though not universally).
What doesn’t change
Section titled “What doesn’t change”Architecture decisions: Still human. Complex debugging: Often slower with agents. Domain expertise: Can’t be delegated. Integration work: High-context, agent-hostile.
Building an ROI model
Section titled “Building an ROI model”Tool costs:
- Per-seat licensing
- API usage (for custom solutions)
- Infrastructure for self-hosted options
Adoption costs:
- Training time
- Process change management
- Initial productivity dip
Oversight costs:
- Additional code review time
- Security review requirements
- Quality assurance expansion
Benefits
Section titled “Benefits”Time savings:
- Engineer hours × improvement % × adoption rate
- Be conservative: assume 15-20% improvement on applicable tasks
Quality improvements:
- Reduced bugs? (Data unclear—may go either direction)
- Better documentation? (Usually yes)
- Higher test coverage? (Usually yes, if prioritized)
Capability gains:
- New projects possible with existing headcount
- Faster exploration and prototyping
- Competitive responsiveness
The honest math
Section titled “The honest math”For a 50-person engineering team:
- Tool cost: ~$500-2000/seat/year = $25k-100k annually
- Adoption investment: 20-40 hours/person = $200-400k one-time equivalent
- Realistic productivity gain: 15% on 60% of work = 9% overall
- Value of 9% on $10M engineering spend = $900k
Payback period: 3-12 months depending on assumptions.
Not transformational. But clearly positive.
Setting expectations
Section titled “Setting expectations”What to tell the board
Section titled “What to tell the board”“We expect 10-30% productivity improvement on applicable tasks, translating to single-digit overall efficiency gains. More importantly, we’re building capability for a future where these tools are essential.”
What to tell engineering
Section titled “What to tell engineering”“Start using these tools where they help. Don’t force it where they don’t. We’re investing in learning, not mandating universal adoption.”
What to tell yourself
Section titled “What to tell yourself”“This is a capability investment, not a cost-cutting exercise. The real value emerges over 2-3 years as the technology improves and our skills compound.”
Warning signs in ROI projections
Section titled “Warning signs in ROI projections”Be skeptical of projections that:
- Assume universal adoption
- Use vendor productivity claims without adjustment
- Ignore adoption costs
- Assume immediate full benefit without learning curve
- Don’t account for tasks where agents don’t help
Resources
Section titled “Resources”Essential
Section titled “Essential”- Stop Looking for AI Coding Spending Caps - Why spending caps are counter-productive
- Does AI Actually Boost Developer Productivity? – Stanford - Data-driven productivity analysis from 100k developers