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ROI Frameworks and Realistic Expectations

The marketing says 10x. The reality is more nuanced. Here’s how to think about returns—and set expectations that survive contact with reality.

Vendors claim:

  • “10x developer productivity”
  • “Replace half your engineering team”
  • “Ship in days what used to take months”

Research shows:

  • 10-30% improvement in task completion time
  • Higher satisfaction among developers
  • Significant variation by task type and individual

The gap between claims and evidence is worth understanding.

Time savings on specific tasks:

  • Boilerplate generation: 50-80% faster
  • Test writing: 30-50% faster
  • Documentation: 40-60% faster
  • Bug fixes with clear repro: 20-40% faster

Complex implementation: Minimal measurable improvement, sometimes negative (time spent prompting > time saved).

Capability expansion: Engineers tackle tasks they wouldn’t have attempted.

Onboarding acceleration: New hires reach productivity faster with agent assistance.

Knowledge democratization: Junior developers access expertise embedded in AI training.

Developer satisfaction: People often prefer agent-assisted work (though not universally).

Architecture decisions: Still human. Complex debugging: Often slower with agents. Domain expertise: Can’t be delegated. Integration work: High-context, agent-hostile.

Tool costs:

  • Per-seat licensing
  • API usage (for custom solutions)
  • Infrastructure for self-hosted options

Adoption costs:

  • Training time
  • Process change management
  • Initial productivity dip

Oversight costs:

  • Additional code review time
  • Security review requirements
  • Quality assurance expansion

Time savings:

  • Engineer hours × improvement % × adoption rate
  • Be conservative: assume 15-20% improvement on applicable tasks

Quality improvements:

  • Reduced bugs? (Data unclear—may go either direction)
  • Better documentation? (Usually yes)
  • Higher test coverage? (Usually yes, if prioritized)

Capability gains:

  • New projects possible with existing headcount
  • Faster exploration and prototyping
  • Competitive responsiveness

For a 50-person engineering team:

  • Tool cost: ~$500-2000/seat/year = $25k-100k annually
  • Adoption investment: 20-40 hours/person = $200-400k one-time equivalent
  • Realistic productivity gain: 15% on 60% of work = 9% overall
  • Value of 9% on $10M engineering spend = $900k

Payback period: 3-12 months depending on assumptions.

Not transformational. But clearly positive.

“We expect 10-30% productivity improvement on applicable tasks, translating to single-digit overall efficiency gains. More importantly, we’re building capability for a future where these tools are essential.”

“Start using these tools where they help. Don’t force it where they don’t. We’re investing in learning, not mandating universal adoption.”

“This is a capability investment, not a cost-cutting exercise. The real value emerges over 2-3 years as the technology improves and our skills compound.”

Be skeptical of projections that:

  • Assume universal adoption
  • Use vendor productivity claims without adjustment
  • Ignore adoption costs
  • Assume immediate full benefit without learning curve
  • Don’t account for tasks where agents don’t help